Presenting the Product's First Impression with Subtle Visual Language
Packaging design is not just an external presentation, but also an extension of the brand philosophy. From the bottle and label to the overall visual proportions, we used a fresh, simple, and professional aesthetic concepts to create a style that matches the brand’s image.
Material Selection
Stable, safe, and meeting the product's texture requirements.
Packaging materials directly affect the product’s integrity and visual appeal.
Choose suitable materials based on the characteristics of different products, while also considering the brand’s overall image.
Common materials:
- Glass bottles : excellent transparency and delicate texture
- PET/PP/PE plastic bottles : lightweight and not easily broken.
- Vacuum bottle : Reduces air contact and ensures stable usage.
- Tube : Convenient to carry, suitable for gels /pastes
- Cardboard boxes : offer excellent protection and are suitable for serialized presentation.
Visual Identity
Focus on a clean, medical aesthetic style, creating a consistent brand image.
By following the brand’s main color, font and image orientation, we ensure that all product visuals maintain consistency. Making the website and the actual products appear more harmonious.
Visual planning focus:
- Clean and white background tone
- Clean and simple graphics
- Brand color scheme consistency
- Simple font, easy to read
- Appropriate use of white space enhances the overall quality.
Label Design
Clear information, professional presentation
Labels are the information blocks that users encounter most frequently, and a balance must be struck between aesthetics and clarity.
Key points for tag content design:
- Product name and capacity are clearly displayed.
- The main components and usage should be written in a concise style.
- Use compliant terminology (no therapeutic effect/no exaggerated claims).
- The use of white space and visual proportions are just right.
- The style matches the bottle design, creating a strong sense of unity.
Series Design
Overall Planning to Enhance Brand Recognition
By using a unified structure, color scheme, and visual rhythm, a complete product series is created. Allow customers to instantly recognize the brand style on the official website, in stores, and in any other market places.
Series features:
- The product line has a consistent color scheme.
- Different textures are distinguished by subtle differences
- It has scalability and can be used in future new products.
- Suitable for catalogs, websites, and marketing materials.
Packaging & Printing
have a refined feel, enhancing the product's quality at first sight.
The cardboard box and printing method are key aspects of the product’s appearance and can be refined according to the brand’s needs.
Available upon request:
- Surface treatments such as matte film, glossy film , and partial gloss
- Details such as relief carving, gold foil stamping, and openwork windows
- Strengthen the brand's high-quality image
- Suitable for gift boxes, single items, and serial products
Three Principles of Packaging Design
1. Brand consistency
All visual elements should apply to the brand image to make it easy for consumers to recognize.
2. Clear and easy to read
Information presentation must be straight, clear, and avoid over repeating.
3. Balancing practicality and aesthetics
Packaging materials should be chosen to be both convenient to use and aesthetically pleasing.
Our Design Process
Understanding brand positioning and style direction
Select packaging material and shape
Visual planning: color scheme, typography, and layout design
Label and bottle structure configuration
Outer box and printing processing suggestions
Final adjustments and layout confirmation
Scope of application
- New website product page
- Brand image packaging planning
- Product launch design and use
- Visual unity for a series of products
- Catalog and Channel Display Materials
- New website product page
- Brand image packaging planning
- Product launch design and use
- Visual unity for a series of products
- Catalog and Channel Display Materials